Huashan hazel industry

On September 20, 2020, Chen Xingliang, Secretary General of China forestry society, and Xia Shu, vice president of China Rural magazine, together with others, visited Huashan hazelnut industry for investigation. Wei Benxin, founder of "Wei Zhen" brand and chairman of hazelnut branch of Shandong Economic Forest Association, Zhang Chongkang, first Secretary of Huashan agriculture and forestry, and Cheng Xiangyi, Secretary General of hazelnut branch of Shandong Economic Forest Association, accompanied them.

On August 1, 2018, Zhao Shucong (third from the right), former director of the State Forestry Administration and chairman of the China forestry society, Liu Jungang (second from the left), former director of the Department of forestry of Shandong Province, vice chairman of the Shandong Provincial Committee of the Chinese people's Political Consultative Conference and President of the family planning association, Chen Xingliang (second from the right), Secretary General of the China forestry society, Ma Qingmin (first from the left), vice mayor of Weifang Municipal government, and former deputy secretary of Zhucheng Municipal Committee Sun Jihai (first from right), deputy secretary of the Party Working Committee and director of the Management Committee of Xiashan District, and Wei Benxin (third from left), founder of "Wei Zhen" brand, took a group photo of Huashan hazelnut industry. 667 hectares hazelnut demonstration base

Entrusted by Zhao Shucong, President of China forestry society, Secretary General Chen Xingliang once again went to Huashan hazel industry for investigation.

Chen Xingliang, Secretary General of China Forestry Society (second from left), Xia Shu, vice president of China Rural magazine of Ministry of agriculture and rural areas (second from right), Wei Benxin, founder of "Wei Zhen" brand and chairman of hazelnut branch of Shandong Economic Forest Association (third from right), Zhang Chongkang, first Secretary of Huashan agriculture and Forestry (first from left), and Cheng Xiangyi, Secretary General of hazelnut branch of Shandong Economic Forest Association (first from right).

Wei Benxin, founder of Weizhen brand, introduced the development of Weizhen brand series products to leaders

In order to further develop the hazelnut health industry and fully explore the application scope of hazelnut health, the company has developed and constructed a series of products, such as large pot hazelnut, hazelnut high-grade dietary oil, multi flavor hazelnut, hazelnut plant protein beverage, hazelnut noodles, etc. Among them, hazelnut milk is the world's first pure hazelnut protein beverage, creating a new category of plant protein beverage.

"Weizhen" series products have passed GB / t19001-2016 quality management system certification, China forest food raw material base certification, the first batch of national forest logo ecological product certification, Qilu assured fruit brand certification, etc.

"Weizhen" deep processing series products

Wei Benxin, founder of Weizhen, introduced the production and trade of hazelnut in the world

Wei Benxin, founder of Weizhen brand, introduced the development of the company to the leaders

Wei Benxin, founder of Weizhen brand, introduced the company's base construction to leaders

As a national key forestry leading enterprise, the company has been working hard for several years. It has cultivated large area of Corylus heterophylla in hilly land with stone everywhere and extremely poor site conditions, and achieved a high survival rate. After on-site acceptance and yield measurement by experts, the yield of 5-year-old Corylus heterophylla per hectares is 244.51 kg, accounting for 489.02 Jin. The economic, ecological and social benefits are remarkable. It has played an important leading role in the development of economic forest industry!

Photo of weibenxin (second left) Co-operative Group of Xiashu (first from the right) vice president of China Rural magazine of the Ministry of agriculture and rural areas of China

Develop multiple management modes to promote farmers' income and become rich

The leaders of the research group have been dedicated to the investigation of the professional hazelnut planting cooperatives in various cities. In order to benefit more farmers, Huashan agricultural and forestry has explored a variety of management modes and distribution of benefits, with 4 cooperatives and 1 technical team.

Founded in June 2016, Tonghao cooperative is located in the southwest mountain area of Huanghua Town, a city with more than ten thin mountains around it. It is a typical mountainous village and famous poverty village. In the past few years, it can only barely grow corn, soybean and millet.

Due to poor infrastructure, poor land, insufficient investment, brain drain, coupled with three years of drought, food prices are unstable, resulting in many drought, thin, ditch and slope land abandoned, weeds and trees.

The cooperative has constructed advanced integrated system of micro drip irrigation and fertilizer and perfect water, electricity and road facilities, which completely transformed the barren mountain into a high standard hazelnut plantation by transferring the barren mountain thin ridge in the south mountain area of Huanghua Town, and ploughing the wasteland three times, digging twice and leveling it for three times.

Liu Yongkang - sunshine

The cooperative adheres to the industrial thinking to manage agriculture, pays close attention to energy conservation and consumption reduction to ensure the quality, quality and low price of products. It adopts the operation mode of "company + base 10 cooperatives + farmers", implements the management of scale, standardization, marketization, brand and refinement, realizes the optimization of agricultural production factors, and promotes the integration of land, human resources, funds, technology and equipment, To improve the benefit of agricultural value chain.

Cooperatives adopt various ways to attract farmers to join the cooperative. According to the wishes of farmers, they can join the cooperative by means of land and labor force, change the barren mountain into factories, change farmers into industrial workers, and the company and cooperatives shall follow the management concept of risk-based and benefit sharing, and transfer the benefits to the members and poor households of the cooperative to the maximum extent, To protect the economic benefits of members before the base has not entered into the prosperity of the park, in the early stage of the park base, the company and the cooperative shall bear all the production, operation and management expenses of the base, and the members shall not use capital input to bear zero risk. The economic income of the members and poor households shall be realized through "rent + salary income + property income".

After the base hazelnut in the park enters into the period of fruit development, after the base income is stable, the company and the cooperative divide the hazelnut base into different categories. According to the working capacity of the cooperative members and poor households, the company and the cooperative sign the management and management contract, and provide them with production and operation for free. The company and the cooperative shall unify the technical guidance to unify the hazelnut recovery and settle the benefits by five five share, so as to pass the "rent + benefit dividend", Let the members and poor households gain more stable economic benefits after the base enters the period of prosperity.

Priority should be given to the employment of surrounding farmers to boost rural revitalization

The working time cooperative shall give priority to arrange the villagers of 12 villages around the land to be gardeners in the park, with an annual salary of 2 to 30000 yuan per person. Only this will bring about 6million yuan of income to the surrounding villagers. According to the demand of seasons and bases, there are also more than 300 people without skills, special features and family difficulties. In spring, summer and autumn, the productive employment is more than 200 people, and the salary is nearly 10million yuan, which greatly improves the material life of people in the mountain area.

In order to fully mobilize the enthusiasm of migrant workers, different piece salary prices are formulated according to different opportunities. The price is 0.5 yuan / near when the hazelnut is harvested, 1 yuan / Jin when the hazelnut is mature and large quantity is harvested, 3 yuan / Jin when the secondary picking is repeated, and 5 yuan / Jin will be paid in the final garden clearing, so that the members can work more and share the cooperative income to ensure the full collection of receivables and the grain returning to the warehouse.

Gaoxinguo ecological hazelnut

Building poverty alleviation Industrial Park to promote poverty alleviation

Huanghua town of various cities has built an 53.3 hectares hazelnut poverty alleviation Industrial Park in the demonstration base of 667 hectares of agricultural forest in Huashan, which will guide farmers to develop high value-added forest and fruit industry to improve the output efficiency of farmland units and promote the economic development of the whole town. The development of scale management and poverty alleviation and driving the increase of income of general farmers are really combined to achieve agricultural efficiency, farmers' income and poverty alleviation. The company pays 10% of the income (211000 yuan / year) of the principal (using 2.11 million yuan Poverty Alleviation Fund) to the people's Government of Huanghua town every year. It will call the designated account of the town government before August 1 every year. For 20 consecutive years, the town government shall allocate it to not less than 150 poor households with file filing and filing cards by the way of dynamic management before September 30 every year.

Relying on the demonstration base of hazelnut in Europe with 666667 hectares according to the overall requirements of "poverty alleviation, full coverage, industrial assistance and overall poverty alleviation", the poverty alleviation and development of continuous industries is taken as the platform, the enterprises participate in industrial development as the grasp, the core is to promote the income increase of poor households, market-oriented, leading industries as the carrier, and mechanism innovation as the guarantee, and strive to promote the poverty alleviation through science and technology Fund poverty alleviation and employment poverty alleviation.

Formulate long-term plans to drive local economy

Based on the long-term development, taking the unique terrace landscape of hazelnut planting base as a new development idea, according to the standard of "park scenic area and integration of agriculture and tourism", planning and construction of ecological wooden house, sightseeing landscape belt and other leisure and entertainment facilities, supporting the construction of parking apron, Fengshui Pavilion, folk custom museum, Dongpo hunting place, Shuanglong Lake, Dongpo fishing Park, mountain bike cross-country 60 km track Under forest breeding area, hazelnut picking garden, hazelnut mushroom picking garden and other scenic spots. Build a tourism base integrating leisure, entertainment and sightseeing, drive the development of rural tourism, increase new formats, enhance industrial value, and expand the space for efficiency and income.

During the field investigation, it was found that the hazelnut that had not been inspected in the middle of July under the tree was in good condition, and the leaders were full of praise after tasting it. The hazelnut was resistant to storage and was not limited by the picking time

Research leaders have a discussion in Weizhen wooden house exhibition hall

The research leaders pointed out that hazelnut industry is an emerging industry that benefits the country and the people, a woody grain and oil health industry that takes into account ecological economy, and a powerful hand for accurate poverty alleviation and Rural Revitalization. They also spoke highly of the whole hazelnut industry chain of Huashan hazelnut industry. Wei Benxin, the founder of Huashan hazelnut industry, is admirable for his land feelings of not forgetting his original intention and being brave to take on responsibilities, By transferring 1400 hectares of barren hills and farmland from 12 villages, such as Hugou, etc., the barren hills and barren hills were deeply excavated and leveled, and transformed into a high standard hazelnut planting demonstration base, realizing the win-win effect of ecological construction, industrial development and poverty alleviation and development. Pingou hazelnut originated in Northeast China, and its deep processing was developed in Shandong, In particular, hazelnut milk created a new category of hazelnut drinks, and went to the forefront of the country. Huashan hazelnut industry should play a vanguard and leading role, work hard at home, strengthen management, gather strength for development, unite with foreign powers, open up markets and create a new pattern of development.

Huashan 667 hectares hazelnut demonstration base

Research leaders pointed out that vigorously developing woody oil industry is a major decision made by the Party Central Committee and the State Council on the strategic height of ensuring China's grain and oil security and promoting farmers to increase income and become rich. It is in line with the needs of current national development and an important industry to promote the coordinated and steady development of regional economy, ecology and society as a whole. Hazelnut is not only a high-quality nut, but also a new kind of woody oil. It has a great potential for development, integrating health value, economic value, social value and ecological value.

Hazelnut is a woody plant, with drought resistance, barren resistance, disease resistance and insect pest resistance, simple management, low requirements for soil, developed capillary root system, strong water and soil conservation ability, suitable for planting in mountain slope land, sandy land, beach land, mild saline alkali land and other environmental conditions, can make full use of land resources, continuous fruit for more than 30 years, root life of more than 100 years, Therefore, once the investment is made, the income will continue to grow.

The oil yield of hazelnut is more than 12% higher than that of peanut and more than 40% higher than that of soybean. Using the same oil extraction technology, the oil yield of hazelnut per  hectares is 2.2 times that of peanut and 5.4 times that of soybean per hectares, which is free of drug residue, non transgenic and nutritious, and easy to be absorbed by human body. Hazelnut can be used as a major woody oil crops, like olive oil abroad, to provide healthy and high-quality oil for the people.

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