Leaders to Huashan hazel industry to guide research

On March 27, 2020, Zhao Zhifeng, researcher of Shandong economic forest management station and President of Shandong Economic Forest Association, Xie Xiaofeng, section chief of Shandong economic forest management station, and other leaders went to Huashan hazelnut industry site to guide the construction project of Zhucheng Huashan Mountain Area comparative experimental zone of Shandong forestry science and technology innovation project hazelnut breeding and cultivation technology research Wei Benxin, founder of Weizhen brand, Zhang Chongkang, first Secretary of Huashan hazelnut industry, Cui Lixiang, manager of Huashan agriculture and forestry demonstration base, and Cheng Xiangyi, Secretary General of hazelnut branch of Shandong Economic Forest Association, jointly participated in the sorting, recording, distribution, planting and hanging of hazelnut seedling varieties.

President Zhao Zhifeng explained the necessity and urgency of breeding new varieties of hazelnut

Take a group photo of experts and leaders in the cold wind

In the conference room of the company, hazelnut industry in Shandong Province has developed rapidly and has become the second main production area. In order to select suitable hazelnut varieties for Shandong Province and Huaihe region, we will jointly build the project of Shandong Province Forestry Science and technology innovation project hazelnut new variety breeding and cultivation technology research Zhucheng Huashan region comparative test area construction project. The project introduced 48 varieties of hazelnut from Pingou, and the seed player (No. 49) selected by Zhucheng hazelnut Research Institute in six years participated in the selection. There were 49 varieties and 735 trees in total! This is the first time in the history of hazel in China. The row spacing of planting plants is 2X3m, the height of fixed stem is 40 – 60cm, and the single stem is open center tree type. Through the regional comparative test, the project aims to screen and summarize the high-yield, high-quality hazelnut varieties and supporting cultivation techniques suitable for cultivation in our province. The project was undertaken by Shandong economic forest management station, cooperated with Shandong Huashan agriculture and forestry science and Technology Co., Ltd. and Shandong hazelnut industry technology innovation strategic alliance, and provided technical support by Economic Forest Research Office of Institute of forestry, Chinese Academy of Forestry Sciences.

Field division of labor before the start of new hazelnut variety breeding and cultivation technology research project

Seedling classification number

Seedling registration and record

Record and check the varieties of hazelnut seedlings in each area

Zhang Chongkang, President of Zhao Zhifeng and first Secretary of Huashan hazelnut industry, went to battle in person

  Strict control to ensure the accurate distribution of varieties, planting norms, to ensure the success rate

49 varieties were further classified

Division of nursery stock planting area

The root pruning, planting and recording of hazelnut seedlings are strictly operated

After planting seeds in seed nursery, experts take photos before the brand with the milestone significance of hazelnut industry development in Shandong Province!

Careful selection

Hazelnut varieties are various, which need to be continuously selected and renewed. Li Denghai, a maize seed selection, imitates yuanlongping in hybrid rice. Wei Benxin wants to plant the found and cultivated hazelnut baby in his experiment and compare it with the small hazelnut field!

New park of hazelnut planting base in Huashan

The company has a hazelnut planting expert team and advanced planting technology. By providing farmers with technical guidance on planting management for free, the company adopts the integration mode of "seedling breeding + hazelnut planting + hazelnut repurchase + hazelnut trade + warehousing logistics + platform trading and sales" to realize the development of the whole industry chain of hazelnut planting, production, rough processing, trade and sales, We should truly realize that "green water and green mountains are golden mountains and silver mountains", turn barren mountains into farms, effectively promote the employment and income increase of farmers, get rid of poverty and become rich, and promote the integrated development of the three industries.

The company has jointly built hazelnut engineering technology research center of State Forestry and grassland Bureau, China Academy of forestry science, Agricultural University of China, Qingdao Agricultural University and other universities and research institutes, including national forestry and grassland Bureau hazelnut Engineering Technology Research Center, Shandong hazelnut functional nutrition research and development center, hazelnut Health Industry Engineering Research center The research and promotion center of rare edible fungi under hazelnut forest, the engineering research center of hybrid hazelnut in Weifang City and the Research Institute of hazelnut in various cities. It is rated as the national and provincial departments as the demonstration base of hazelnut industry in China, the science and technology demonstration base of Shandong characteristic economic forest and the key leading enterprise of national forestry. It has passed the certification of quality management system (gb/t19001), the certification of raw materials base of forest food in China, and the brand certification of Qilu reassuring fruit products.

Hazelnut industry is a sunrise industry of new characteristic economic forest. Hazelnut is the first of the four nuts, with unique flavor and rich nutrition. It is characterized by cold resistance, drought resistance, barren resistance, simple management and storage resistance, and is a typical representative of woody oil tree species. The company will strengthen cooperation with Shandong Economic Forest Association, play the role of president unit, find out the foundation under the leadership of superior competent departments, standardize the orderly operation of industry seedlings, and guide the high-quality development of the industry. Ten years of trees, suitable for Shandong, Jiangsu, Henan, Anhui, Southern Hebei and all regions of the country to start large-scale promotion of high-quality seedlings, the good seed rate reached more than 95%; Multi channel marketing to improve the economic benefits of the industry; Multi channel publicity to enhance the influence of the industry; Strive for national policy support to boost the development of the industry; Promote the development of hazelnut industry in Shandong Province.

 2020 investment promotion, alliance standardization and improvement of the whole industry chain

The first stage: 2015-2020
Build Huashan 667 hectares hazelnut demonstration base, research and develop hazelnut milk with experts from China Agricultural University, plan to host the fifth national hazelnut conference, improve the planting base and deep processing industry chain, formulate and release six hazelnut industry group standards, establish Shandong hazelnut industry alliance, and promote hazelnut planting technology. 2020 is the key year for Weizhen brand to develop steadily from rural to urban, from offline to online platform, and extend the industry university research industrial chain.

The second stage: 2021-2023

Give full play to the technological innovation and R & D role of Shandong hazelnut industry alliance, popularize processing and fresh hazelnut varieties suitable for different regions. Hazelnut planting area of the National Construction Alliance reached 40000 hectares . We should strengthen the research and development of hazelnut products, realize the comprehensive development and utilization of hazelnut, continue to use the network to promote the brand of hazelnut, consolidate and enhance the social popularity of "hazelnut", and build "hazelnut" into a well-known brand. By then, the annual business income of Weizhen products will exceed 1 billion yuan.

The third stage: 2024-2026

Regulate the industry, improve the industry, healthy and sustainable development. Work with relevant departments to formulate industry standards and national standards. Cooperate with experts from various institutes to select new varieties with high quality, high yield and stable yield, and gradually eliminate the traditional "hazelnut"“ The brand of "Weizhen" is popular all over the country, and its products are exported to Europe and America. The hazelnut planting area of the national joint construction alliance has grown to 8000 hectares. By then, the annual business income of Weizhen products will exceed 3 billion yuan.

Company profile

All staff of Shandong Sanyang Zhenyuan Biotechnology Co., Ltd. sincerely welcome the guidance and win-win cooperation of the alliance members, and jointly make suggestions for the development of China's hazelnut industry, so as to realize "green water and green mountains are golden mountains and silver mountains". Build the whole hazelnut industry chain in China, and strive to provide green, healthy, nutritious and reassuring hazelnut products for Chinese people.

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