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Date:2021-4-23 15:52:53 Number of visits:934
On the morning of April 9, 2021, Zhang binju, Deputy Secretary General of Jining Municipal Party committee, Zhang Honglei, Secretary General of Jining Municipal Committee of the Chinese people's Political Consultative Conference and director of Jining Municipal Bureau of agriculture and rural areas, led a team of more than 60 people to visit Weizhen in Huashan. Accompanied by Zhang taixiang, deputy director of Weifang modern animal husbandry development center, Liu Na, deputy mayor of Zhucheng, Chen Hua, Secretary of the Party group of Zhucheng agriculture and rural Bureau, Zhang Lei, Secretary of Huanghua town Party committee, Wei Benxin, founder of Weizhen brand, and Zhang Chongkang, first Secretary of Huashan agriculture and Forestry Bureau.
Visit Huashan agriculture and forestry demonstration base of 667 hectares hazelnut
Wei Benxin, the founder of the "Wei Zhen" brand, reports the development of Huashan Zhenye to the research leaders
The company's demonstration base is located in the mountainous area in the south of Huanghua Town, Zhucheng city. Almost all the land is barren mountains and thin ridges. At the beginning of construction in 2016, the barren mountains were ploughed three times, deeply excavated two times and leveled three times. The advanced micro drip irrigation and fertilizer integrated system and perfect water, electricity and road facilities were built. The barren mountains were completely transformed into high standard hazelnut plantations. The multi win effect of ecological construction, industrial development and poverty alleviation and development was realized, and more than 500 farmers were driven to start hazelnut planting.
Wei Benxin, founder of the "Wei Zhen" brand, introduced the poverty alleviation situation of Huashan Zhenye
Against the trend of development, the company did not forget to fulfill its social responsibilities. The company actively participated in the strategy of Rural Revitalization and targeted poverty alleviation - actively transferred land, absorbed local farmers to work in the park, solved the problem of farmers' employment, and made an annual salary of more than 30000 yuan, bringing 6 million yuan to the surrounding villagers; We will actively carry out caring and helping activities. In recent years, the company has resettled more than 500 unskilled, unskilled and hard-working workers whose families can not be separated from their families, with a direct income of 10 million yuan, greatly improving the material life of people in mountainous areas; We have actively participated in the construction of beautiful villages, planted 1.9 million hazelnuts and shelterbelts, built 85 kilometers of mountain road, Village Road and production road, and 18 reservoirs and dams, which have solved the problems of inconvenient transportation and poor water supply; Actively participate in targeted poverty alleviation. In the park, an 54 hectares hazelnut poverty alleviation Industrial Park was built in two phases, with 633000 yuan of poverty alleviation dividends handed in and distributed, benefiting 338 poor households in 81 villages of Huanghua town.
"Wei Zhen" wooden house exhibition hall tasting "Wei Zhen" series products
Wei Benxin, founder of Weizhen, introduces the development prospect of hazelnut industry
Wei Benxin introduces the growth habit of hazelnut
Huashan agriculture and forestry demonstration base on the spot to see the growth of hazelnut
Wei Benxin, founder of Weizhen brand
Development of hazelnut industry at home and abroad
Visit Weizhen product experience center
Wei Benxin, founder of Weizhen, introduced the product development
The company is committed to being the leader and promoter of China's hazelnut industry, drafting and formulating seven industry (Group) standards, and developing "Wei hazelnut" series products: hazelnut milk, multi flavor hazelnut leisure food, hazelnut oil, hazelnut raw materials for food industry and other health products“ Weizhen "hazelnut milk is the first pure hazelnut plant protein beverage in China, creating a new category of plant protein beverage in China. It can produce 63000 tons of hazelnut plant protein drinks, 400 tons of high-grade hazelnut dietary oil and 2800 tons of hazelnut leisure food.
Visit Weizhen processing plant
Since its establishment, the company has adhered to high starting point planning, increased R & D efforts, and formed a whole industry chain development mode and production system integrating hazelnut seedling breeding, demonstration planting, intensive processing, warehousing and logistics, and scientific research. It has successively passed GB / T19001-2008 quality management system certification, GB / T 22000 Food safety management system certification, HACCP critical control point certification, National Forest label ecological products certification, China forest food raw material base certification, Qilu assured fruit brand certification, green certification, geographical indication and other qualification certification, and passed the customs certification.
Visit hazelnut milk workshop
Visit hazelnut dietary oil production workshop
Visit hazelnut leisure food production workshop
“VE！ Hazelnut: five kinds of multi flavor open hazelnut, coconut milk, strawberry, yogurt and other seven kinds of hazelnut beans, including brine, sea salt, five flavors, milk fragrance and plant herbs, etc., 12 kinds of "weihazelnut" leisure food are on the stage in the 104th national sugar and wine commodity fair and 2021 Guangzhou international forest food trade fair, which is recognized and affirmed by visitors.
A glimpse of Huashan
Hazelnut ranks first among the four nuts in the world. Hazelnut is a new and important woody oil crop with unique flavor and rich nutrition; Hazelnut tree has the characteristics of cold resistance, drought resistance, barren resistance, early bearing, high yield, good benefit, long life and so on. It is an important ecological economic forest tree species. Hazelnut industry is a new industry that benefits the country and the people, a woody grain and oil health industry that takes into account ecological economy, and a powerful grasp for accurate poverty alleviation and Rural Revitalization.
On October 13, 2020, the office of the State Forestry and grassland Administration issued the hazelnut industry development guide; On November 18, 2020, the national development and Reform Commission, the National Bureau of forestry and grassland and other 10 departments jointly issued the "opinions on the scientific use of forest resources to promote the high-quality development of woody grain and oil and under forest economy" (FA Gai Nong Jing [2020] No. 1753), which proposed to strengthen policy guidance and comprehensively promote the high-quality development of woody grain and oil and under forest economy.
By 2025, 3333334 hectares of woody grain and oil economic forest will be added or transformed, with a total area of more than 20000000 hectares. The annual output of primary products will reach 25 million tons, the annual output of woody edible oil will reach 2.5 million tons, and the annual output value of under forest economy will reach 1 trillion yuan. In the suitable areas of North and West China, the planting potential of hazelnut and other key tree species should be fully explored, and the planting scale of suitable varieties should be expanded.
The company implements the "new six industries" operation mode of "hazelnut research + hazelnut seedling breeding + base planting + product intensive processing + offline sales + Leisure Tourism" in one, and the deep integration of primary, secondary and tertiary industries“ The cooperation mode of "company + base + cooperative + farmer" is adopted“ The production management mode of "six unification, one division", the mode of "low risk, benefit sharing", and the mode of dual benefit distribution“ Enterprises, communities, farmers trinity of the whole industry chain co construction and sharing mode. Companies, communities, farmers, bases and industries should be linked together to tie interests together. By providing seedlings, technology and hazelnut recycling methods, we can promote the continuous development of the surrounding people internally, build hazelnut base externally, start the brand of "Wei Zhen" and build a "Wei Zhen" town together. Enrich the connotation of "Zhucheng model".
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