On April 13, 2021, xuezhikun, general business director of North China District of JD logistics technology, zhangpengfei, head of Beijing East Modern Agricultural Park, and lianghongwei, head of Beijing East Logistics North China public industry department, came to "weihazel" to investigate and discuss the hazelnut industry, brand construction, product research and development, product marketing, logistics distribution and other contents, and carry out business cooperation and negotiation. Wangchunhui, deputy director of the Bureau of agriculture and rural areas of cities, yangpeixiang, deputy secretary of the Party committee of Huanghua and mayor of the town, weibenxin, founder of weihazel brand, and zhangchongkang, the first Secretary of Huashan agricultural and forestry, accompanied by him.

Wei Benxin, founder of Weizhen, introduces the development of Huashan hazel industry

Weizhen wooden house exhibition hall tasting "Weizhen" series products

A photo of weibenxin, founder of Weizhen brand and xuezhikun, general business director of Beijing East Logistics Technology North China District

Wei hazelnut is committed to the development and research of the whole industry chain of hazelnut. The green and ecological hazelnut raw materials of the 667 hectares hazelnut planting demonstration base in Huashan are supplied in the upstream. The downstream of the project is to develop a series of deep processing products such as "weihazelnut" hazelnut milk, hazelnut meal oil, hazelnut noodles, hazelnut leisure food and other deep processing products. We have created a brand of hazelnut in China, which takes into account nutrition, health, innovation and high quality.

Leader and promoter of hazelnut industry in China

As "the leader and promoter of hazelnut industry in China", the company drafted and formulated seven industry (Group) standards, and "Wei hazelnut" series products won the gold award of 2021 Guangzhou international forest food trade fair last week.

"Weizhen" hazelnut milk is the first pure hazelnut plant protein beverage in China, which creates a new category of plant protein beverage in China. It can produce 63000 tons of hazelnut plant protein drinks, 400 tons of high-grade hazelnut dietary oil and 2800 tons of hazelnut leisure food.

Visit hazelnut milk workshop

Visit hazelnut dietary oil production workshop

Visit hazelnut leisure food workshop

Real photos of hazelnut leisure food processing workshop

Visit Weizhen product experience center

At the end of the on-site visit, the two sides had in-depth exchanges. Jingdong is a professional comprehensive online shopping mall; As a leading technology driven logistics service provider in China, Jingdong Logistics has huge cooperation space with Weizhen, the leader and promoter of hazelnut industry in China.

At present, "Weizhen" is in the second stage of the three-step model of the whole industry chain. Only by increasing the brand promotion and investment in hazelnut product research and development, can the hazelnut industry stand out in the fierce market competition. For this reason, "Weizhen" constantly participates in Chengdu spring sugar and wine fair, Guangzhou Forest Fair and other well-known exhibitions, and attracts the attention of the industry through the uniqueness and innovation of its products, so as to realize the exchange and sharing of resources and the promotion of its brand.

"Ve hazelnut" series new products will continue to appear in the "15th online and offline Chinese nut stir fried food exhibition" held in Anhui Binhu International Convention and Exhibition Center on April 16. The national excellent nut brands will gather together, and "Wei hazelnut" invites you to come and see!

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