On November 16, 2020, sang Fuling, Secretary of Zhucheng municipal Party committee, Li Qinghua, deputy secretary of Zhucheng municipal Party committee, Yang Lianfu, deputy mayor, and Xu Lanfang, deputy director of Zhucheng municipal Party committee office, went to Huashan hazelnut industry to investigate the poverty alleviation work. Accompanied by Zhang Lei, Secretary of the Party committee of Huanghua Town, Yang Peixiang, deputy secretary of the Party committee and mayor of Huanghua Town, and Wang faming, deputy secretary of the Party committee.

·Wei Benxin, founder of Weizhen brand, reported the development process of the base to the research leaders

With the concern and support of leaders at all levels, after six years of unremitting efforts, starting from 2015 in the east slope of Changshan, 1400 hectares of land and mountain farms in 5 communities and 15 villages of Huanghua town have been transferred for hazelnut planting. The barren mountains have been ploughed three times, dug two times and leveled three times. The advanced micro drip irrigation and fertilizer integrated system and perfect water, electricity and road facilities have been built.

The barren mountain has been turned into a high standard hazelnut plantation, realizing the win-win effect of ecological construction, industrial development and poverty alleviation and development.

·Wei Benxin reported Huashan hazelnut industry's participation in poverty alleviation to the research leaders

Against the trend of development, enterprises do not forget to fulfill their social responsibilities and actively participate in Rural Revitalization and targeted poverty alleviation strategy.

1、 With the strong support of leaders at all levels, local Party committees and communities, the thin mountain land in the south of Huanghua town was transferred. After transformation, hazelnut was planted. The barren mountains and barren hills, which were close to abandonment in the past, were transformed into green water and green mountains. Local farmers were recruited to work in the garden to solve the problem of farmers' employment. The annual salary of migrant workers in the park can reach more than 30000 yuan. So far, the company has brought 6 million yuan of income to the surrounding villagers. The construction of the production park has increased the collective accumulation at the community and village level, and the collective income of each village has increased by more than 200000 yuan / year at most;

2、 We will actively carry out caring and helping activities. In recent years, the company has resettled more than 450 labors who are unskilled, unskilled and whose families cannot be separated from their families. The direct income is 10 million yuan, greatly improving the material life of people in mountainous areas;

3、 Actively participate in the construction of beautiful countryside. The company invested 8 million yuan to build 46 kilometers of Huanshan road and Liancun Road, which solved the problem of inconvenient transportation for people in mountainous areas;

4、 Actively participate in targeted poverty alleviation. In the park, 53.3 hectares hazelnut poverty alleviation Industrial Park was built in two phases, with 633000 yuan of poverty alleviation dividends handed in and distributed, benefiting 338 poor households in 81 villages of Huanghua town.

Wei Benxin, the founder of Weizhen brand, was rated as an advanced individual in poverty alleviation in Shandong Province in 2018.

Sang Fuling, Secretary of the municipal Party committee, pointed out that hazelnut industry is an emerging industry that benefits the country and the people, woody grain and oil health industry that gives consideration to ecological economy, and a powerful grasp for accurate poverty alleviation and Rural Revitalization. Huashan hazelnut industry should play a vanguard and leading role, work hard at home, strengthen management, gather strength for development, unite with foreign powers, open up markets and create a new pattern of development.

·Wei Benxin reported to the research leaders the 532 strategic plan of Huashan hazelnut industry

The "532" strategy is to build the whole hazelnut industry chain in five years. It is divided into three steps. At present, the company has entered the second step of strategic planning and construction.

The first stage of "three steps" (2015-2020): build Huashan 667 hectares hazelnut demonstration base, research and develop hazelnut milk with experts from China Agricultural University, plan to host the fifth national hazelnut Congress, improve the planting base, further process the industrial chain, formulate and release six hazelnut industry cluster standards, establish Shandong hazelnut industry alliance, promote hazelnut planting technology, from rural to urban areas From offline to online platform, the extension of industry university research industry chain has been completed.

After five years of construction, hazelnut seedling breeding, demonstration planting, intensive processing, warehousing and logistics have been closed-loop success.

The most difficult five-year crisis has passed“ "Wei Zhen" is about to enter the second stage (2021-2023): manage hazel mountain well, research hazel products deeply, seek benefits from the market, play the role of alliance, and popularize processing and fresh food varieties suitable for different regions; The hazelnut planting area of the national construction alliance is 4000 hectares; Increase product research and development efforts, continue to use the network to promote Weizhen brand, consolidate and enhance the social awareness of Weizhen brand, Weizhen products annual revenue of more than 1 billion yuan.

The research leaders fully affirmed the implementation of Huashan hazelnut industry poverty alleviation project and its important role in poverty alleviation, and stressed that it is necessary to further enhance the influence and drive, and continuously enhance the "endogenous power" of poverty alleviation.

The fight against poverty has come to the final stage. We should strengthen our confidence and determination, gather decisive forces, and continuously improve the quality of the fight against poverty. Encourage the emancipation of the mind, pay attention to growth, reduce costs, expand the market, pay attention to details, improve quality, strong brand, pay close attention to implementation, realize the healthy and steady development of enterprises, enrich and enhance the connotation of "Zhucheng mode".

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